このコースについて
個人または会社としてブログサイトを開設し、記事の執筆をはじめたい方向けのコースです。戦略的な Web サイトのデザイン、記事の書き方や見せ方のコツ、投稿スケジュールの作成、ブログの SEO 設定など、専門家直伝のヒントやベストプラクティスを身につけて、ブログの運用を成功させましょう。
コースの内容
ターゲット読者のリサーチと魅力的な記事トピックの選定方法
効果的なブログページを作成するための戦略的な Web サイトデザイン
サイトへのトラフィックを促進し、ブログの認知度を上げるための記事の書き方とフォーマットの調整方法
Google やその他の検索エンジンでブログの表示順位を上げるための基本的な SEO 対策
文章を書くことが好きで、NBC ニュースやブルームバーグといった国際的なニュース誌からスタートアップ企業まで、さまざまな媒体でブログの執筆を手掛けてきた敏腕ライター。自分でもいくつかのブログを運営。10年の業界経験で得た知識を惜しみなく披露してくれるこのブログ入門コースは必見。
Wix ライター & ブロガー
講師プロフィール
Kendall Breitman
こんな人におすすめ
ブログサイトの開設を考えており、成功するブログをゼロから始めるための基本を学びたい方
既にブログを運用しており、業界標準やベストプラクティスを学びたい方
お役立ちリソース
学んだスキルを生かすために役立つヘルプ記事や、すぐに使えるホームページテンプレートをチェックしましょう。
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はじめに
Here are some of the first posts on the Wix blog back in 2011.
Not exactly awe inspiring, but give us a break, it was 2011.
Fast forward to today and the Wix blog has gotten a few upgrades and now brings in a whopping 1 million visitors every single month.
I'm Kendall, blogger for Wix and longtime writer for my own personal blogs.
And in this course, I'm going to show you everything you need to know to take your blog from its own humble beginnings, into something you and your readers will love.
Now, good blogs are both art and science.
And while I can't teach you your own creative method, I can give you tips and the best practices on how to set your blog up for success.
And so to do that, throughout this course, I'm going to build, promote and make money off of an actual blog.
That's right, we're in it for the long haul and we've got a lot to cover.
So let's get started.
If it seems sometimes like everyone has a blog, it's because pretty much everyone does.
There are 600 million active blogs online today.
And I mean active.
Everyday bloggers published 7.5 million blog posts.
when you calculate that, that's 3 trillion words a year.
So you might already be itching to get out there and join your 600 million companions but slow down, because successful blogging means careful planning.
And with that in mind, in this lesson, we're going to cover how to pick your topic, research your target audience, brainstorm ideas for posts and pick a name.
First, you'll have to figure out the "what" of your blog, and it starts with the topic.
There's a huge number out there, but here are some of the most popular at Wix.
But within your broader topic, you need to find a niche, a specific angle that you want to work off of.
So for example, food is a great topic to go off of.
But there are so many food blogs out there.
But if we find a nice little niche, like food trucks, it separates your blog from the rest of the competition and carves out a spot just for you.
Plus, you know, we love food trucks.
So that'll be the focus for the site I'll create to help walk you through all of the steps of blogging.
And it's a good thing that I love food trucks, because I'm going to be writing a lot about it.
If