ã€ã³ã¹ã¿æ°æ©èœ 8 éžïŒã¯ãªãšã€ã¿ãŒã¢ã«ãŠã³ãããã¹ããŒãªãŒæ°æ©èœãŸã§åŸ¹åºè§£èª¬ ã2019幎çã
2010 幎 10 æã«ãµãŒãã¹ãéå§ããŠä»¥æ¥ãã€ã³ã¹ã¿ã°ã©ã ã¯ç§ãã¡ã®æ¥ã ã®ã³ãã¥ãã±ãŒã·ã§ã³ãååã®è³Œå ¥æ¹æ³ãªã©ã«å€§ããªå€åããããããŠããŸããã2019 幎ãã€ã³ã¹ã¿ã°ã©ã ããããŸã§åœ±é¿åã®ãããã©ãããã©ãŒã ã«æé·ãããšèª°ãæ³åã§ããã§ãããããã€ã³ã¹ã¿ã°ã©ã ã®åœ±é¿ã¯ãå人ãšäŒæ¥ã®äž¡æ¹ã®åã«åãã§ããŸãã
ä»æ¥ãã€ã³ã¹ã¿ã°ã©ã ã¯ã€ã³ãã«ãšã³ãµãŒãã¯ãªãšã€ã¿ãŒãäŒæ¥ã«ãšã£ãŠãç¡ããŠã¯ãªããªãååšãšãªã£ãŠããŸããåºããªãŒãã£ãšã³ã¹ã«ãªãŒãã§ããååäœã®äººæ°ã«åœ±é¿ãäžããæ©èœãè©°ãŸã£ãŠããããã§ãã2019 幎 5 æã«éå¬ããã Facebook ã®éçºè ã«ã³ãã¡ã¬ã³ã¹ãF8ãã§ã¯æŽã«äŸ¿å©ãªã€ã³ã¹ã¿ã°ã©ã ã®æ©èœãçºè¡šããã話é¡ãåŒã³ãŸããã
ãã®èšäºã§ã¯ãä»æã泚ç®ãããŠãã SNS ãã©ãããã©ãŒã ã§ããã€ã³ã¹ã¿ã°ã©ã ã«ã€ããŠã2019 幎ç¥ã£ãŠããã¹ãã€ããªã·ã®æ°æ©èœã 8 ã€çŽ¹ä»ããŸãã
01. ã€ã³ãã«ãšã³ãµãŒåããã¯ãªãšã€ã¿ãŒã¢ã«ãŠã³ãã
ãã§ã€ã¹ããã¯ãããžãã¹åã Facebook ããŒãžã®ãªãã·ã§ã³ãæ°ããããããã«ãã€ã³ã¹ã¿ã°ã©ã ã§ãåæ§ã®åããèŠãããŸããã€ã³ã¹ã¿ã°ã©ã ã¯ãã€ã³ãã«ãšã³ãµãŒåããã¯ãªãšã€ã¿ãŒã¢ã«ãŠã³ãããå®è£ ãã€ã³ã¹ã¿ã°ã©ã ã§ã¯ã€ã³ãã«ãšã³ãµãŒã¯ãã¯ãªãšã€ã¿ãŒããšåŒã°ãããç¹å®ã®äŒæ¥ããã©ã³ããšå¥çŽããŠååããµãŒãã¹ã®å®£äŒæŽ»åãããŠãŒã¶ãŒããšå®çŸ©ãããŠããŸããã¯ãªãšã€ã¿ãŒã¢ã«ãŠã³ãã§ã¯ãã现ããªã€ã³ãµã€ããšè©³çŽ°ãªã¢ããªãã£ã¯ã¹ã®ã¢ã¯ã»ã¹ãå¯èœãšãªããŸããããšã³ã²ãŒãžã¡ã³ãã®çµ±èšãå©çšè ã®ãªã³ã©ã€ã³ç¶æ³ã现ããªãŠãŒã¶ãŒã®å±æ§ãªã©ãææ¡ããããšãã§ããŸãã
ãŸãããã¯ãªãšã€ã¿ãŒã¢ã«ãŠã³ãããäœæããäŒæ¥ãã€ã³ãã«ãšã³ãµãŒã¯ãèªãã®æçš¿ããšã«ãã©ãã¯ãŒæ°ã®å¢æžã確èªã§ããŸããããã«ããã€ã¬ã¯ãã¡ãã»ãŒãžããã£ã«ã¿ãŒããããšãã§ããããã«ãªããŸããã家æãå人ãäŒæ¥ãªã©ããã®ã¡ãã»ãŒãžãéèŠåºŠé ã«éžå¥ããããeã¡ãŒã«ãããã¹ãã¡ãŒã«ãé»è©±ããŸãã¯ãã€ã¬ã¯ãã¡ãã»ãŒãžãªã©ã®é£çµ¡æ段ã奜ã¿ã«å¿ããŠãªã³ã»ãªãèšå®ã§ããããã«ãªããŸããã
å€ãã®ãŠãŒã¶ãŒãåæããŠããããã£ãšèŠããæ©èœïŒã¹ããŒãªãŒã«URL ã貌ããäžã«ã¹ã¯ã€ãããããšã§ãªã³ã¯ã«é£ã°ãæ©èœïŒãšåæ§ã«ããã¯ãªãšã€ã¿ãŒã¢ã«ãŠã³ããã¯ãã©ãã¯ãŒã 1 äžäººãè¶ ããã¢ã«ãŠã³ãã«éå®ããŠæäŸãããŠãããšèšãããŠããŸãã
02. ã·ã§ããã³ã°æ©èœã®æ¡å ãã·ã§ããã³ã°ã¿ã°ã
ãã·ã§ããã³ã°ã¿ã°ãã¯ãèŠæš¡ã®å€§å°ã«é¢ãããäž»ã«ãœãŒã·ã£ã«ã¡ãã£ã¢ã®ã€ã³ãã«ãšã³ãµãŒã察象ãšããæ©èœã§ãããã®æ°æ©èœã§ã¯ãã¯ãªãšã€ã¿ãŒãèªèº«ã®æçš¿ç»åã§èº«ã«çããŠããååãžãã·ã§ããã³ã°ã¿ã°ããä»ããããšãã§ããããã«ãªããŸããããã®ã·ã§ããã³ã°æ©èœã®æ¡å ã«ãããé²èŠ§è ã¯ãã·ã§ããã³ã°ã¿ã°ãïŒåååãäŸ¡æ ŒãèšèŒãããã¿ã°ïŒãã¿ããããã ãã§ãå€éšãµã€ãå ã®ååããŒãžããµãŒãã¹ããŒãžã«é£ã¶ããšãã§ããããã«ãªããŸãã
ãŠãŒã¶ãŒã¯ã€ã³ãã«ãšã³ãµãŒã販ä¿ããŠãããã©ã³ããååãã€ã³ã¹ã¿ã°ã©ã äžã§çŽ æ©ãèŠã€ããããšãã§ãããã©ã³ãåŽã¯ã³ã³ããŒãžã§ã³ãäžããããšãæåŸ ã§ããŸãã
03. ã€ã³ã¹ã¿ã°ã©ã å ã§ã·ã§ããã³ã°ãã§ããããã§ãã¯ã¢ãŠãæ©èœã
ã€ã³ã¹ã¿ã°ã©ã ã¯ãååããµãŒãã¹ã玹ä»ãããå£ã³ããããããã®ã«çæ³çãªå Žã§ãããã ããå®éã«æçš¿ãéããŠè³Œå ¥ããå Žåãå©çšè ã¯ã€ã³ã¹ã¿ã°ã©ã ããå€éšãµã€ãã«é·ç§»ããŠè³Œå ¥ãå®äºãããªããã°ãªããŸããã
ä»åãè³Œå ¥å®äºã«è³ããŸã§ã®éçšãã€ã³ã¹ã¿ã°ã©ã å ã§å®çµããããšãã§ããããã§ãã¯ã¢ãŠãæ©èœãã®ããŒã¿çã®æäŸãéå§ãããŸããããããŸã§ã€ã³ãã«ãšã³ãµãŒã¯ãèªèº«ã®ã¢ã«ãŠã³ãå ã§ãã©ãã¯ãŒãžçŽæ¥è²©å£²ããããšã¯ã§ããŸããã§ããããã®ãããæçš¿ã³ã³ãã³ãå ã§ã®åå説æããããã£ãŒã«ã«å€éš EC ãµã€ããªã³ã¯ãèšçœ®ããŸãã¯ã€ã³ã¹ã¿ã°ã©ã ã¹ããŒãªãŒã®ããã£ãšèŠããæ©èœã§ URL ã«èªå°ãããšãã£ãæ¹æ³ãåã£ãŠããŸããããã§ãã¯ã¢ãŠãæ©èœã®ãªãªãŒã¹ã«ãããã€ã³ãã«ãšã³ãµãŒã¯èªèº«ã PR ããŠãããã©ã³ããããç©æ¥µçã«ã¢ããŒã«ã§ããã ãã§ãªããã»ãŒã«ã¹ããŒãœã³ãšããŠã掻åã®å¹ ãåºããããšãã§ããããã«ãªããŸãã
04. ã¹ããŒãªãŒã§ã®ãã£ãŒãæçš¿ã®ã·ã§ã¢
ã€ã³ã¹ã¿ã°ã©ã ã®ãã£ãŒãæçš¿ãã¹ããŒãªãŒã«ã·ã§ã¢ã§ããæ©èœãè¿œå ãããŸãããããã¯ãã¹ã¢ãŒã«ããžãã¹ãå°èŠæš¡ãã©ã³ãã®ãªãŒããŒã«ãšã£ãŠåã°ãããã¥ãŒã¹ã§ãã
ããšãã°ãããªãããµã³ã°ã©ã¹ãæ±ããããã·ã§ããã®ãªãŒããŒã ãšããŸãã顧客ãããªãã®ã·ã§ããã§è³Œå ¥ãããµã³ã°ã©ã¹ãæ°ã«å ¥ã£ãå Žåããµã³ã°ã©ã¹ããããã»ã«ãã£ãŒãšãããªãã®ã·ã§ããã«ã€ããŠã®ã³ã¡ã³ããæçš¿ããããªãã®ã·ã§ããã®ã¢ã«ãŠã³ããã¿ã°ä»ãããããšã§ããããã·ã§ãããªãŒããŒã¯ããã®ãã㪠UGCïŒãŠãŒã¶ãŒçæã³ã³ãã³ãïŒãã·ã§ããã®ã€ã³ã¹ã¿ã°ã©ã ã®ã¹ããŒãªãŒã«å ±æããããšã§ãå¹æçã«ã·ã§ããã宣äŒããããšãã§ããŸãã
ãã£ãŒãæçš¿ãã¹ããŒãªãŒã«å ±æããæ¹æ³ïŒ
æçš¿ç»é¢ã®äžã«ããçŽé£è¡æ©ãã¿ã³ãã¿ããïŒãã€ã¬ã¯ãã¡ãã»ãŒãžã®ãã¿ã³ïŒ
ãã¹ããŒãªãŒã«æçš¿ãè¿œå ããéžæããŠã¿ãã
ã«ã¹ã¿ãã€ãºãããèæ¯è²ãšãšãã«ãã£ãŒãæçš¿ãã¹ã¿ã³ããšããŠè¡šç€ºããããå¿ èŠã«å¿ããŠæ©èœãããã¹ããè¿œå ããæçš¿ã
ã¹ããŒãªãŒã§ã·ã§ã¢ããæçš¿ã¯ãå ã®æçš¿è ã®ååã衚瀺ããããªãªãžãã«ã®æçš¿ãžé£ã¹ãããã«ãªã£ãŠããŸããããªãã®ååããµãŒãã¹ãå®éã«äœ¿ãããŠããç»åãçºä¿¡ããã°ãæœåšé¡§å®¢ã®é¢å¿ãéããããã§ãããã
05. ã¹ããŒãªãŒã§ã®ãã¯ã€ãºã¹ã¿ã³ãã
ã€ã³ã¹ã¿ã°ã©ã ãŠãŒã¶ãŒã¯ãã¹ããŒãªãŒã«ãã¯ã€ãºã¹ã¿ã³ããã䜿çšã§ããããã«ãªããŸãããã¯ã€ãºã¹ã¿ã³ãã¯ãæçš¿è ãå€è¢éžæåŒã®è³ªåãäœæããããã«å¯Ÿããè€æ°ã®åçãã«ã¹ã¿ãã€ãºèšå®ã§ããã€ã³ã¿ã©ã¯ãã£ããªæ©èœã§ããã¹ããŒãªãŒãèŠããã©ãã¯ãŒã¯è³ªåã«åçããããšã§èªåã®éžæãæ£ãããã©ããã確èªã§ããŸããæçš¿è ã¯ãªã¢ã«ã¿ã€ã ã§åçç¶æ³ã確èªããããšãã§ããŸãã
ãã®æ©èœã¯ãã¢ã«ãŠã³ãã®èšªåè ãšäº€æµãããããµãŒãã¹ãååã宣äŒããããã®ãšã£ãŠããã®ããŒã«ãšæãåŸãŸããã¯ã€ãºã¹ã¿ã³ãã®è³ªåã¯ãåçŽã§æ¥œãããã®ãããã©ã³ãåºæã®ãã®ãŸã§å·¥å€«ãããªããäœããŸããããããšãã°ãã¹ãã³ã±ã¢ãã©ã³ãã®å Žåããã¢ã³ããšã€ãžã³ã°ã«ã¯ã©ã®æåãå¹æçã§ããããïŒãã®ãããªè³ªåãããåŸãã§ããããåçã®å ¬éåŸããªããã®æåãå¹æçãªã®ã説æãããããŠãã®æåãå«ãã§ããååãã¢ããŒã«ãããšãã£ã掻çšæ¹æ³ããããŸãã
06. ã¹ããŒãªãŒã®æ°ããã«ã¡ã©ãã¶ã€ã³
ãã¯ãªãšã€ãã¢ãŒãããšåŒã°ããæ°ããã«ã¡ã©ãã¶ã€ã³ãå®è£ ãããŸãããã«ã¡ã©ã¡ãã¥ãŒã¯æåã«é 眮ãããã«ã¡ã©ã®ãã£ã«ã¿ãŒãæ®åœ±ã¢ãŒããããã¹ã ãŒãºã«åãæ¿ããããããã«ãªããŸããããã¶ã€ã³ãäžæ°ãããäž»ãªèæ¯ã¯ããã®ã¯ãªãšã€ãã¢ãŒãã䜿ã£ãŠãŠãŒã¶ãŒãç»åãåç»ã䜿çšããã«ããæ°è»œã«ã³ã³ãã³ããã·ã§ã¢ã§ããããã«ããããšã§ããç»åã«ããã¹ããã¹ããã«ãŒãã¯ã€ãºã¹ã¿ã³ããè¿œå ããŠã€ã³ã¿ã©ã¯ãã£ããªæçš¿ã«ããããšãã§ããŸããããããã€ã³ã¹ã¿ã°ã©ã ã®ã«ã¡ã©ãã¬ã³ãããã¯ãã»ã«ãã£ãŒã®äººæ°ã¯åœé¢ç¶ãããšãäºæ³ã§ããŸãã
07. åé掻åãã§ãããå¯ä»ã¹ã¿ã³ãã
ã€ã³ã¹ã¿ã°ã©ã ã®å©çšè æ°ãèæ ®ããã°ãã¯ã©ãŠããã¡ã³ãã£ã³ã°æ©èœããœãŒã·ã£ã«ãã£ã³ãã«ã«ç»å Žããã®ã¯åœç¶ã®ããšãšèšããã§ããããã€ã³ã¹ã¿ã°ã©ã ã®æ°æ©èœãå¯ä»ã¹ã¿ã³ããã¯ãéå¶å©å£äœã®ããã«åé掻åãã§ããæ©èœã§ãã
å¯ä»ã¹ã¿ã³ãã®äœ¿çšæ¹æ³ïŒ
ãã¹ããŒãªãŒããéã
ã«ã¡ã©ããŒã«ããåçæ®åœ±ããŸãã¯åçãéžæ
ã¹ããã«ãŒã®éžæè¢ã®äžãããDonationããéžæ
ã¹ããŒãªãŒã®ã¯ãªãšã€ãã£ãããŒã«ã䜿ããã¹ããã«ãŒãã«ã¹ã¿ãã€ãº
ã¹ããŒãªãŒæçš¿ãçµäºããæç¹ã§ãåéã«åå ããŠãããç·äººæ°ã確èªã§ããŸãã
泚æïŒéãŸã£ãåéã¯èªãéžã¶éå¶å©å£äœã« 100 ïŒ å¯ä»ãããŸããïŒçŸåšç±³åœã®ã¿å©çšå¯èœãšãªã£ãŠããŸãïŒ
08.ããããïŒãæ°ã®éå ¬é
ã€ã³ã¹ã¿ã°ã©ã 代衚ã®ã¢ãã ã»ã¢ãã»ãŒãªæ°ïŒAdam MosseriïŒæ°ããã€ã³ãã«ãšã³ãµãŒãã¯ãªãšã€ã¿ãŒã¯æ¥ã ããããïŒãæ°ãããã競äºã匷ããããŠããŸããã€ã³ã¹ã¿ã°ã©ã ã¯ãããããç¶æ³ãæ¹åããããã«ããããïŒãæ°ãé衚瀺ã«ãããã¹ããå§ããŸãããæçš¿è ã¯ããããïŒãã®åèšæ°ã確èªããããšãã§ããŸãããé²èŠ§è ã¯ããããïŒããæŒãããŠãŒã¶ãŒã®ãªã¹ãããèŠãããšãã§ããªããªããšãããã®ã§ãã
ããããïŒããé衚瀺ã«ããèæ¯ã«ã¯ããŠãŒã¶ãŒããã¬ãã·ã£ãŒãæããããšãªããã©ãã¯ãŒãšç¹ããããšãã§ãããçŸå®å³ã®ãããã©ãããã©ãŒã ãšãªãããšãã€ã³ã¹ã¿ã°ã©ã ãç®æããŠãããããšèããããŸããçŸæç¹ã§ã¯ããã®æ©èœã¯ãŸã ãã¹ãã®æ®µéã§ãã æçš¿ã«ä»ãããããïŒãã®æ°ã§ç»åã®äŸ¡å€ãå€æã§ããªããªãããšã«ã€ããŠã人ã ãã©ãåå¿ããããä»åŸæ°ã«ãªããšããã§ãã